When it comes to CPC advertising, Google’s AdSense is obviously the best and most popular choice even though there are other make money alternatives). However, you might wish to monetize your website using a CPM method, meaning that you would rather get paid per ad impressions rather than clicks – in other words, meaning that click-through rate is not your concern!

If that is the case and you’d indeed like to go for a CPM network, AdRoll would be the best call from various reason: first and most important is that AdRoll accepts publishers (blogs, websites) that don’t receive huge amounts of traffic, unlike the other CPM networks that want at least 100,000 uniques per month (and others require more!)

Fortunately, AdRoll only requires a professionally looking website with great content and it really does not matter for them the amount of traffic you receive. Of course, the general rule of thumb is that the more visitors you have, the more income you generate, but sometimes at start, even a few cents could make your trip worthwhile. Even more, AdRoll allows you to set your wanted CPM (cost per 1,000 impressions), so you are free to put it at $0,01 or $10.99. I don’t know if they allow publishers to display their CPMs, so I won’t say mine, but I can assure you that it’s more than satisfying for a kind-of low traffic website as the one I have.

Even better with AdRoll is the fact that it allows you to make money online even when they have no CPM campaigns bought, by simply allowing you to use another advertising network in that space (such as Google’s AdSense) or, if you prefer, you can go for a traffic exchange banner and exchange traffic with other AdRoll users. So, no matter what choice you make, you will still have lots of options.

Personally, I am really pleased with AdRoll until now even though the number of campaigns I received wasn’t the highest – but it still generates good amounts of money, it is easy to use and really professional. So, for me, AdRoll is by far the best CPM network out there! So give it a try and see for yourself!