For the past few days, my eyes have been bombarded with Chitika ads (on Google AdSense, which is even funnier imho), where they use the image of Darren Rowse, one of the best known ProBloggers, in which he says: “Chitika is my No. 2 source of revenue“. Here’s the proof from a random internet website:

Leaving aside the fact that any company should brag about being the first, not the second, I was pretty surprised to find out today that actually Chitika is far from the No. 2 source of revenue for Darren Rowse who just posted a monthly update on his April earnings over at ProBlogger. Check out the screenshot of his revenue split below:

Now, no matter how you put it, Chitika is certainly far from No. 2 for Darren Rowse, who admits that revenue from that company is somewhere at 6% of his total revenue, at place number 6. I am sure that the amount of money, even at number 6, is pretty impressive, but that was not the point and the Google Adsense ads are misleading.

It is true that Google Adsense itself has no fault on the matter and probably Chitika was indeed Rowse’s second revenue stream back when the ads were created, but right now it is obvious that things have changed. Drastically.

Please note: I am not telling you not to use Chitika. I have used their services and, even though the revenue generated by their units was not big for me, they paid on time and I never had any problems using their services.